BRANDING ALGAR PALCOS & ALG EVENTOS
Redesign the brand, the name having to be maintained, such as the shape of the previous logo

CHALLENGE
The name [AlgarPalcos] does not reflect the services that the company provides [logistic, production and agency of artists].
Decrease the amount of blue tones in the logo for a simpler reading

APPROACH
Redesign the brand, the name having to be maintained, such as the shape of the previous logo [camera shutter].
It would then have to create a "sister" brand, with a similar language between them, with the name AlgEventos.

RESULTS
Use a better-read font and apply a set of rules for both logos​​​​​​​.​​​​​​​
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